I have been doing Social Media Marketing for a while
now. The way I see it Social Media is
crucial when it comes to marketing your art online. Social Media gets your name out there in a
big way. It gets you noticed. Getting noticed can boost your art business
to success.
As I sit here and write this post I want to share some of my
biggest tips that will produce engagement for artists.
Use Facebook
My first tip is that utilize Facebook to your
advantage. The cover photo and the
profile and the tabs are some great pieces of real estate on your page. Your artwork is your product. Post your artwork in such a way where you are
marketing to your gift.
It’s all about content
My second tip is that it’s all about content. You want to focus on your target market or
your ideal client and give them quality content. You want to share stuff that others can learn
from. You want to share some of your
artwork and something personal about it to make the connections. The bottom line is that audiences engage
with content that they find interesting. They usually do this by liking, sharing or retweeting. Keep your content fresh by posting some
inspirational stuff. You will be amazed
at the relationships that begin to happen online.
Let them get to know you
My last tip is let people get to know you. My experience with art is I make my art
buying experience based on more than just a pretty drawing but the decision is
made on who the artist is. I want to know
about the artist. We do business with
who we know, like and trust. Use your Social Media Platforms to give potential
buyers frequent glimpses of you and your creative personality. Use your professional pages on Facebook and
LinkedIn with frequent posts about your artistic activities. This will let people get to know you. And
don't forget Pinterest, another way to show your followers more of your unique
gift in art. There is over 650 million people using Facebook, 160 million
members using LinkedIn, and nearly 20 million people using Pinterest. What a great way to get would-be art
collectors to know you through social media.
Lorraine Duncan is a guest blogger this week. She’s a colleague whom my wife met at
BNI. Now she manages my social media for
me. Lorraine started out as a business coach but has swiftly moved into the
social media angle of the business. You
can learn more about her at www.footpathbizcoaching.com ENJOY HER WRITING
